Coral Rose is a former senior buyer for Walmart and Sam’s Club. She led a grass roots movement in bringing organic cotton and sustainable fabrics to the everyday consumer. She and a fellow co-worker led the Wal-Mart Sustainable fibers and organic cotton environmental sustainability team. Walmart is now the world’s largest purchaser of organic cotton. In the spring of 2006, she chose to commit all of her time and effort to forwarding her passion for people and the environment. Eco-Innovations was founded as a commitment to integrating Sustainable Values into economic business services, strategies, as well as product design and development. Their focus is the development and marketing of organic cotton and sustainable textiles.